Wildflower Western: A Cowhide & Conchos Lifestyle Shoot

Let’s be real—sometimes the best shoots aren’t planned. They just happen. That was exactly the case for our most recent session with Rylee, shot right in her own stomping grounds. And let me tell you—we had a blast.

While there wasn’t a set theme going in (we’re still working on locking in consistent creative direction on the media side), Rylee has been such a trooper—serving as both model and shoot location in one. Talk about multitasking. Her laid-back style and natural charm totally carried the vibe, and honestly? The photos turned out better than anything we could've storyboarded. Willow, Taylen and Makayla also helped SO MUCH!

We’re unofficially dubbing this shoot Wildflower Western—yes, it's cheesy, but stick with us. It’s all part of finding our look, our story, and our vibe. Wild, free, and full of that untamed charm… it kind of fits, right?

What’s next? We’re already gearing up for our next collection shoot, and this one’s got a whole mood: Sunset Rodeo Style. Think golden hour meets rodeo sass—sun-kissed skin, dusty boots, bold looks, and that arena lights at night kind of energy. It’s rodeo glam with a hint of rebel. Little more planning going into this one.

Thanks for sticking with us as we grow, evolve, and figure out this whole brand storytelling thing one chapter at a time. We’re dreaming big, aiming bold, and building something rooted in authenticity—with a little sparkle and sass on top.